AI-Powered Monetization: Leverage Google Ad Manager and
Google AdX enhanced by Google Open Bidding (20+ SSPs) and Meta Audience Network to yield
eCPM growth
Transparent, Cost-Effective Earnings: No hidden
commissions, real-time reporting, and complete revenue breakdowns for total transparency
into demand-side bidding
Many publishers can’t access Google Advertising Exchange directly due to Google’s eligibility requirements. Admixer bridges this gap by providing access through Google MCM (Multiple Customer Management), enabling publishers to have their own Google AdX account within their Google Ad Manager.
Admixer’s full-service support and team of experts optimize your Google Ad Manager for maximum revenue, implementing data-driven strategies to improve fill rates, ad performance, and user experience.
We ensure a seamless onboarding process, technical assistance, and detailed analytics & reporting to help publishers track performance and maximize earnings.
Admixer ensures a transparent revenue share model by allowing publishers to pre-negotiate their revenue split before AdX activation, review the terms upfront, and unlock better rates as their traffic and earnings grow.
| Feature | Google AdSense | Google AdMob | Google AdX |
|---|---|---|---|
| Publisher Eligibility | Open to all | Open to all | Restricted to large publishers or via MCM partners |
| Higher eCPMs & Fill Rates | Limited competition | Limited demand sources | Higher, driven by open competition among premium buyers |
| Real-Time Bidding (RTB) | RTB with multiple demand sources competing for inventory | ||
| Premium Advertisers & DSPs | Access to premium ad networks, agencies, and DSPs | ||
| Multi-Network Demand | Competes across multiple ad networks for higher revenue | ||
| Custom Floor Price Control | Publishers set floor prices to maximize earnings | ||
| Transparency & Real-Time Reporting | Full visibility on demand sources, real-time revenue tracking | ||
| Brand Safety & Ad Controls | Block advertisers, categories, and specific creatives | ||
| Direct Deals & Private Marketplaces | Publishers can negotiate premium deals directly with advertisers | ||
| Ad Quality & Verification | Premium advertisers with strict quality control |
Google Ad Exchange (AdX) is a premium programmatic marketplace that connects large publishers with top advertisers through real-time bidding (RTB). As part of Google Ad Manager (GAM), it offers full control over pricing, demand partners, and ad quality, ensuring publishers maximize revenue while maintaining brand safety. With Google’s vast advertiser network, AdX delivers higher competition, better fill rates, and premium CPMs compared to standard ad solutions.
Google AdX offers greater revenue potential, premium demand, transparency, and control, making it the preferred choice for publishers aiming for high earnings. AdMob is best suited for smaller app developers who prioritize ease of setup over monetization optimization.
Google AdX provides higher revenue, greater control, and premium demand, making it the best choice for large publishers looking to maximize earnings. AdSense is a good starting point but lacks the customization and competition that drive higher CPMs.
GDPR/CCPA
Google Policies
Prebid User ID Module
